This course provides new graduate students with strategies for academic success within the MBA program. Topics include Management Tools and Competencies, Personal and Societal Values and Ethical Foundations, Research and Information Utilization, Collaboration, Critical Thinking, and Communication and Presentation Skills.
This course introduces the model for conducting business-to-business and business-to-consumer electronic transactions. Topics include the application of e-business strategic management; how to leverage technology to enhance business processes; the unique characteristics of e-marketing; and how the legal, ethical, and regulatory environments act as a filter for conducting e-business.
This course presents an operations model for developing an e-business or e-enabling an existing business process. The key topics include e-Business Process, e-Business Planning, e-Business Organizational Development, e-Business Continuous Improvement, e-Business Indicators and Metrics, and e-Business Stakeholders.
This course examines the theory and application of electronic marketing. In addition to looking at the new marketing mix, which applies the Internet to the traditional marketing functions of product, price, distribution, and promotion, students will gain experience in Web site strategy and e-Business market planning.
This course develops the concept of strategy as applied to the dynamic e-business environment. Students will learn to formulate, implement, and evaluate global e-business solutions. This course integrates strategy and policy formulation, e-business architecture, marketing strategy, and legal and ethical considerations.
This is an integrative course and the capstone for the MBA/e-Business. The outcome is for students to design an e-business while drawing upon skills learned from the previous e-business specialty courses. Students will complete a design for all elements of an e-business, whether creating an original business as an e-business or converting an existing business. An integral part of the design will be a convincing argument for why the business will be financially successful.
This course introduces the fundamentals of computer systems and the role of information processing in today’s business environment. An overview is presented of information systems, systems development, operating systems and programming, database management, networking and telecommunications, and the Internet. In addition, a management perspective is given for each of the areas.
This course examines organizational leadership in the context of managing continuous change. Topics include models and theories of leadership, leading organizational culture, effective leadership models, theories and applications of change management, and leading and sustaining change.
This course examines the design and management of internal capacity as it applies to all organizations. It examines the principles and techniques for designing, analyzing, and managing operations processes. It addresses how all operations and behavior components fit together and how to identify and resolve the right problem. Topics include statistical process control, supply chain management, and total quality management.
This course analyzes the similarities and differences in management functions, processes, and structures in an international context. Emphasis is given to the knowledge and attitudes required for the development of effective intellectual management skills.
This course develops the principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.
This course introduces the principles and tools for managerial use in the development, implementation, and review of strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues.
This course is based on the application by the student of organizational research and process consultation and is intended to re-emphasize to the student the challenges faced by leaders who must balance the needs of organizational stakeholders. The course requires the student to synthesize and integrate the theory and practice learned from all of the courses in the MAOM curriculum and apply them toward the development of recommended solutions for specific managerial situations found within the organizational environment.
Supply Chain Management
Global Technology Commercialization
This is an integrative course and the capstone for the MBA. The outcome is for students to develop a portfolio of decision-making methodologies to problems that draw on a range of skills from the individual courses preceding it. Students will also define and solve a business problem of their own choosing.
This course evaluates models for creating economically viable global businesses using the technology of the Internet. Topics include assessing successful e-business models and the macroeconomic environment that contributes to the success of business strategy.
This course evaluates research on how businesses adopt approaches to optimizing their operations and the conditions under which these lead to success. Topics include how an organization adopts best practices, the predictors for a successful quality management program, and the role of project management.